Role: Senior Production Designer, Art Direction, Creative Project Manager
Team: Copywriter, Social Media Manager
Stakeholders: Brand, Channel Managers, Ecomm
When: February 1 - 21, 2023
Marketing Strategy: To be intentional while targeting dog owners with this cross-channel campaign, using a mix of emotional and sales driven imagery and content. All marketing assets will drive to embarkvet.com to purchase.
Objectives & KPIs: CM ($747,040) Net Sales ($3,269,954)
Team: Copywriter, Social Media Manager
Stakeholders: Brand, Channel Managers, Ecomm
When: February 1 - 21, 2023
Marketing Strategy: To be intentional while targeting dog owners with this cross-channel campaign, using a mix of emotional and sales driven imagery and content. All marketing assets will drive to embarkvet.com to purchase.
Objectives & KPIs: CM ($747,040) Net Sales ($3,269,954)
Ecomm - Live 2/1 - 2/13
Ecomm - Live 2/1 - 2/13
Live 2/13 -2/17
Live 2/13 -2/17
valentine's day - channel application - paid social
Live 2/1 - 2/13
Live 2/1 - 2/13
Live 2/1 - 2/13
Live 2/1 - 2/13
valentine's day - channel application - email
valentine's day - channel application - organic social - <3dog
valentine's day - channel application - organic social - shareable assets
valentine's day - channel application - Dogs of Instagram - TOTW
